YouTube Analytics isn’t just about numbers—it’s a feedback loop. Each metric tells a story about how your audience is discovering, clicking, and engaging with your content. The creators who grow the fastest are the ones who listen to that story and let the data guide their next move.

Social media is no longer just a place to share updates with friends—it’s one of the most powerful marketing tools for creators, entrepreneurs, and businesses. When used strategically, social platforms can:

1. Build a loyal audience

2. Improve your search engine optimization (SEO)

3. Send targeted traffic to your website where you host resources, long-form content, and merchandise.

Here’s how to make all three work together to grow your brand.

Not all social media platforms are created equal. Each one attracts a different audience, thrives on different content formats, and rewards different posting styles. If you’re sharing the exact same thing everywhere without tailoring it, you’re likely leaving engagement—and followers—on the table.

Here’s your clear, no-fluff guide to what to post where, and why.

Podcasting has exploded in popularity over the past few years, and with more listeners than ever, it’s no longer just an audio game—you need to be on video too. Why? Because producing your show for both audio and video platforms allows you to cast a wider net. Whether your audience prefers Spotify, Apple Podcasts, YouTube, or TikTok clips, you can meet them where they already are.

When I first picked up Who Not How by Dan Sullivan, I expected a few helpful tips on teamwork. What I didn’t expect was a complete shift in how I think about business, projects, and personal productivity. The central idea is simple yet powerful: instead of asking “How do I get this done?”, start asking “Who can help me achieve this?”

Whether you’re producing a corporate video, recording a podcast, or directing a live-streamed event, the most crucial work happens before the camera starts rolling or the microphones go live. This stage — known as pre-production — is where success is truly built.

Bounce rate is the percentage of visitors who land on a page of your website and leave without clicking to another page or taking any further action.

For example, if 100 people visit your blog post and 80 of them leave without exploring your site further, your bounce rate for that page is 80%.

Sharing Tips and Tricks to help people make better productions from start to finish.

The St. Johns River runs through the heart of the city and hosts three major US trade ports for goods from over one hundred different countries. Crossing over the St. Johns River, you'll find the most distinctive landmarks of Jacksonville are the engineering marvels known locally as the seven bridges. Each bridge has a unique story from inception to construction, repair, replacement, and renewal. Each bridge is listed below in chronological order of construction.

A few weeks ago we shot web video for Amazon at the new fulfillment center (dubbed Jax 2) here in Jacksonville. It is a massive facility (over 800,000 square feet!) and is adding an estimated 1,500 new full-time jobs to the Jacksonville economy, which is a pretty cool thing for our city.

Once upon a time, this building rumbled with the sound of air-compressors,  impact wrenches, and 500-horsepower Italian twelve cylinder engines.  From 1989 until 1998, Lamborghini USA Inc. was headquartered in this building in Jacksonville, FL.

This year, North America was treated to a rare event: a total solar eclipse starting in Oregon, crossing the great plains and then ending over South Carolina. The Moon’s shadow swept over the contiguous US with an average speed of one thousand miles per hour. The eclipse took place over a period of four hours and lasted only one to two-and-a-half minutes in certain areas along its 73-mile wide path of totality.

You wouldn't guess by driving on this structure that from above it takes on a perfectly symmetrical set of rings reminiscent of the Auryn ("Do what you wish") symbol from the Never Ending Story. This type of interchange is referred to by engineers as a Turbine Interchange

The Jacksonville Chamber of Commerce, known locally as the JAX Chamber is the marriage of the city government and local businesses

Justice Amy Coney Barrett’s 2016 Hesburgh Lecture at Jacksonville University offered prescient, principled insights on electoral impact on the Supreme Court—emphasizing constitutional fidelity over politics.